 Michael
Hardware
Executive Vice-President
Michael Hardware has over 16 years experience of consumer, business-to-business
and corporate public relations, and marketing communications. Originally
trained as a Company Secretary before entering client-side marketing, his
experience has encompassed all aspects of the promotional mix for a variety
of activities including commercial and residential property development,
building contracting, construction and services, together with financial
and planning public relations.
His subsequent consultancy experience has been broad including property
consultants, energy, education, construction services, housebuilding, architecture,
alternative fuels and Internet services. Michael worked with British Gas
for four years throughout its demerger and transition, and was the consultancy
project manager, coordinating six public relations firms, for the Government-backed
UK NetYear campaign undertaken by ICL, Cisco Systems, Sun Microsystems
and The Daily Telegraph.
Michael has particularly strong links with the press as a member of the
International Association of Construction, Design and Property Press (IBP)
for more than 14 years, sitting on the Executive Committee for five years,
two as Honorary Treasurer. He is an accomplished writer and columnist,
making regular contributions to a number of business, consumer and trade
publications.
Michael has also sat on industry special interest groups with the Chartered
Institute of Marketing and Institute of Public Relations.
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