Services/Corporate
communications
Any organisation's health is linked directly to its ability to build and
sustain positive relationships with its key publics.
These can include government bodies and regulatory authorities, local
communities and the public, pressure groups and special interest organisations,
and perhaps most important of all, the organisation's own workforce. Financial
audiences may include private and institutional investors, brokers, analysts,
banks and regulatory authorities.
But it can be dangerous to segregate audiences too strictly. For example,
financial analysts who follow your sector will read your trade media, so
your trade PR programme has a significant financial dimension. Similarly,
hostility from a special interest group may lead to an unwelcome reaction
from Government or from the City.
Chelgate brings together experts in corporate communications, marketing,
political relations, financial relations, issues management and others,
to work as a single team to provide a complete and integrated corporate
public relations service.
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