Public relations and public affairs in the property sector
As well as promoting UK property sales, we also have a long track record of residential property promotion for overseas developments targeting the UK and Irish markets. The UK has a high level of overseas property ownership, whether that be a second home, investment or holiday homes.
We have promoted properties from Canada to the Caribbean and Malta to Malaysia. Their developers bring their business to Chelgate because they know our reputation for delivering results.
The range of services we offer is comprehensive, and includes:
Strategy and programme development
Chelgate has been involved in creating and implementing marketing strategies for overseas developments targeting UK and Irish markets for many years. The strategy adopted will depend very much upon the nature, location and composition of the project. An apartment in a tower in Malaysia will have a different strategy to a beach-front house in Nova Scotia, Canada.
We will help you create a brand identity for your development, and then ensure it is projected through your marketing materials. This could include design of sales brochures, sales website, videos, exhibition stands and other collaterals.
We can also assist in the conception of these, and in project managing and sourcing the production. These include brochures, leaflets, advertising, exhibition stands and other collaterals.
We have a very strong track record of media relations across local, regional, national and international media. We will identify stories about your development and properties for the media, which we will then discuss with them. These would include devising features for journalists as well as providing material for features, property showcases and general property roundups. We are speaking to the key property journalists every day; we know what they are covering and we know what they want.
We can also assist with face-to-face marketing activities such as site launches, phase launches, sales seminars, property exhibitions and other events. This can range from organising the entire event, including marketing and promotion, through to simply giving advice as to how to get the best out of the activity.
The internet is now the main research tool for people looking to buy property. If they hear of a property they are interested in, the next port of call will be a search engine. We will assist you in developing a quality website which is optimised to ensure your development and properties are on the first page of the search results.
This can simply be providing advice and assistance to your webmaster, or we could design, develop, upload and maintain your website for you.
But internet presence is not just about a good website, it is also about being visible in the social and professional networks where prospective purchasers live. Networks such as Facebook and LinkedIn all have interest groups focusing on property or countries or regions. We will ensure that you are visible on these networks, and where appropriate, active contributors to interest groups, blogs and bulletin boards.
Once you have a quality website, traffic needs to be driven to it. We will assist in developing an optimised website and in being active on social and professional networks, all of which will drive traffic to your website.
In addition, if it is necessary, we can develop and implement online marketing programmes to drive and attract more traffic. These could include cost-per-click campaigns, banner advertising on selected websites and feeder and gateway pages.
Development marketing can sometimes require market research. We offer a full range of market research services including online, telephone, face-to-face, focus groups, workshops and seminars.
Some of these market polling and consultation tools can also be deployed during the planning process (see our planning services).