Education Public Relations
- A leading national examination board
- A major annual educational trade show
- Six further education colleges
- A national government-backed industry initiative targeting schools, encouraging them to make more use of the internet for education purposes
- Four independent schools
- The educational division of a major technology company
- Two technology companies specialising in ‘thin client’ and ‘cloud computing’ for the education sector
Chelgate’s work in this sector covers a very wide spectrum, from strategic advice, government relations, research and issues management to marketing support, media relations, advertising and sponsorship.
The development of crisis management procedures, and the intensive management of acute issues have also been important elements in Chelgate’s service, and an area where executives have considerable experience and expertise. Please see our issues and crisis section for further information.
At the same time, working closely with the PR team, Chelgate’s digital services specialists have developed websites and online marketing strategies for many of our clients in this sector.
For school clients we have also conceived and written, or edited and project managed important materials such as videos, prospectus, numerous kinds of other publications and mission statements. We have devised events to meet tactical objectives, and introduced a range of merchandise for affinity groups. Please see our creative services section for more information.
For several colleges and schools, we have assisted with planning communications support, stakeholder engagement and community consultation relating to the development of new, or the refurbishment of existing, facilities. These are provided by our dedicated planning communications division, Chelgate Local.
For several schools we have assisted with the filming of fly-on-the-wall documentaries for television. This included initial discussions and negotiating the agreement with the production companies and television channels, assisting with issues during the filming, determining likely issues when the series were to be aired, and preparing the school for media following broadcast. One was the BAFTA-nominated series, Educating Essex, which prompted a significant level of media interest.
If you would like any more information on public relations and public affairs in the education sector, please contact Terence Fane-Saunders by email or call 020 7939 7939.