Media Relations

Chelgate broadcasting

Here at Chelgate we have our own ISDN sound studio.

 

One thing that this allows us to do is to place broadcast quality sound-clips on web sites and press rooms. We alert the broadcast media that these are available, and they can then download them for use in their own news programmes.

 

This can be particularly useful in crisis communications where you may want to have your chief executive, say, or your company spokesperson giving an on-the-record comment or explanation about the situation for use by the broadcast media.

 

Sometimes we’ll do this as a simple statement. At other times, we’ll conduct an interview. Either way, broadcasters can download the clip and use as much or as little as they want, as a studio quality contribution to their broadcast. All we have to do is e-mail them to say it’s available to download.

 

Another advantage of our sound studio is what we call the virtual studio tour. Because our studio is set up with full ISDN line broadcast facilities, radio stations can interview our clients down the line, and it sounds just as though we’re in their studio.

 

At times, we’ve lined up 12 or more studio interviews for a client in a single morning, with broadcasters all over the country, and that client has never had to leave our office. The media like it, because it gives them convenient, quality access. Also, of course, this makes really effective use of our client’s time. That’s good media relations.