Media relations

Media relations services covering print, broadcast and digital, national, local, trade and professional

Chelgate has a very experienced media relations team, former journalists among them, to handle assignments for the broad spectrum of media – print, broadcast and web-based – including international, national, regional, local, consumer and trade/professional media.

 

Although there is much more to an effective PR programme than a thick press clippings file, good media relations are usually vital to the success of a client's public relations strategy. 

 

Chelgate has repeatedly shown its ability to build relevant editorial coverage for its clients. Clients feature consistently and positively in the national and regional press, online, on radio and television, in their trade, professional and specialist press, and in the financial media.

 

We achieve this by working with the media. We provide information which journalists value, which they know is true, accurate, of real interest, timely and professionally presented. The result: high credibility, and a strong and healthy media profile for our clients.

 

The way news is distributed has also changed. Long gone are the days of a posted paper news release with accompanying photo print. Today everything is electronic. We launched the first electronic media portal, www.pressrooms.net, back in 1997 with client press and news rooms hosted on the portal. It provided journalists resources which were downloadable in usable formats. One of the early successes of its use was for the media relations surrounding the Diana, Princess of Wales Memorial when all media materials were provided electronically, including images, audio clips and even video footage.

 

Today, journalists prefer to choose their information sources, shying away from the huge waste of time reviewing the plethora of email news releases received every day. Instead, they use Twitter and RSS feeds to ensure the information they are sent is relevant and what they want to receive.

 

Our experience in crisis and issues management also means that we have a special expertise in helping clients deal with hostile media attention. We believe this capability has to be part of any serious media relations strategy. A negative story can easily undo months of positive media relations work.

 

Equally, and for all sorts of reasons, the objectives of some clients in some situations is to avoid media attention. While assisting in that aim, Chelgate prepares for unwanted media attention and supports the client in dealing with it.

 

For more information on how Chelgate can help you with public relations and media relations, please do not hesitate to contact us.