Website Development and Promotion

Digital positioning, public relations and media relations

A website is not a brochure on the web. Think of it more as a corporate doppelganger: the opportunity to replicate the full, complex personality of your business, in all its facets, and to build and sustain relationships with each of your key publics.

For clients who require a new website, Chelgate's new media consultants will develop a detailed site plan. This will identify needs and opportunities for the site. It will create content outline and positioning recommendations. Finally, it will provide precise budget recommendations.

For some clients, Chelgate will offer to design and develop a site using our own internal resources. For others, we will work closely with specialist site developers.

For clients with existing websites we provide a detailed critique, identifying strengths and weaknesses, focusing on opportunities and recommending action for enhancement in line with the client's strategic objectives and financial parameters.

We also help our clients build traffic to their sites. We recognise that website promotion involves much more than search engine optimisation. We also know that it is a continuous process, and we have the skills and systems necessary to sustain a prominent profile for client sites among all relevant online communities.