Digital and internet public relations and media relations
Online and new media
For many journalists now, the internet is quite simply their primary research tool. If you're not meeting their needs on the internet, then you're not meeting their needs, period.
Chelgate's reputation for strong, professional and effective media relations is well deserved. Time and again, Chelgate professionals have generated massive, targeted and relevant coverage on behalf of our clients. On other occasions, prompt and skilful action has served to prevent damaging and hostile media publicity.
The same professional skills which have been the hallmark of Chelgate's media relations over the years are now being applied to internet media relations.
Increasingly, the quickest and most effective way to deliver your message to many newsprint and broadcast journalists is through e-mail. While media serving financial and technology-sector audiences have been particularly influential, there is now no area of commercial or professional life untouched by the internet media revolution. Chelgate maintains an extensive database of online contacts for journalists across almost every sector of the British media.
We can also help clients build and promote online press rooms to provide journalists with dedicated resources, information and contact access over the net. By providing journalists with user-friendly, accurate, well resourced online news and background facilities, clients can quickly establish "favoured contact" relationships with the key media covering their field.
Chelgate clients are also now able to attach broadcast quality sound files to their other media communications. This means that broadcast news stations can use "live" statements from client spokesmen, and print journalists can draw upon the same material for their own stories.
We can attach sound and video clips to our clients' news releases and statements. The sound clips can be downloaded at broadcast quality by broadcasting stations anywhere in the world. An e-mail from Chelgate alerts them to the fact that the clip is available, and the interview or statement is right there ready to use.
It is possible to offer broadcast-quality video clips in the same way. But quite apart from the media, video clips already offer a really valuable PR resource. In fact, you become the media. You can talk to your public, and you can show them what you are talking about, without depending on media coverage. The news, the sound, the image are all there on your site. You are the media.
Most dailies, weeklies and periodicals now publish online versions. Often these are significantly different from their newsprint versions. In addition, the web has seen a flood of online newsletters, magazines and even daily newspapers with no newsprint counterpart. Chelgate has the skills and the contacts to reach the online media quickly, accurately and with information presented in a manner suited to their style and format.
Online media monitoring can often be just as important as conventional, offline, media monitoring. Chelgate can both set up appropriately designed online media monitoring packages for its clients, and provide assessment reports.
For more information on how Chelgate public relations can assist you with digital media relations and social media solutions, please do not hesitate to contact us.
