Corporate Communications

Public relations, public affairs and marketing services

Chelgate's approach to corporate PR is built around a belief than any organisation's health is linked directly to its ability to build and sustain positive relationships with its key stakeholders. These can include government bodies and regulatory authorities, local communities and the general public, pressure and special interest groups, and perhaps most important of all, the organisation's own workforce.

 

It is essential to recognise the importance of good two-way communications in this process – in any human exchange it is as important to listen as to speak. Equally, it is vital to know what is being said about you, so that you can be well-informed and can respond. Hence monitoring of print media, broadcasts, online and social media can be important to good communications.

 

Good PR is not only about communications. It is also about how organisations behave, how they sustain what they say by what they do. Corporate conduct can have huge impact on reputation and relationships. We help our clients understand this dynamic, to assess (re-assess if need be) and plan corporate actions in the light of critical relationship objectives and the implications of their own behaviour on them.

Financial audiences may include private and institutional investors, brokers, analysts, banks and regulators. But it can be dangerous to segregate audiences too strictly. For example, financial analysts who follow your sector will read your trade media, so your trade PR programme has a significant financial dimension. Similarly, hostility from a special interest group may lead to an unwelcome reaction from Government or from the City.

 

How Chelgate can help you

 

We deploy a range of specialist techniques to help our clients build the most effective patterns of communication with their vital publics.

 

Chelgate brings together experts in corporate communications, marketing, political relations, media relations, financial relations, issues management and others, to work as a single team to provide a complete and integrated corporate public relations service tailored to the individual needs of each client.  

 

For more information about how Chelgate can help your business or organisation with corporate communications, please contact James Darley of our media relations team here.