Media relations services covering print, broadcast and digital, national, local, trade and professional
To serve our clients’ media relations needs, Chelgate can call upon a hugely experienced professional team, including – unsurprisingly – former print and broadcast journalists. The media we work with are broad-ranging and rapidly changing: print, broadcast, online, international, national, regional and local, consumer, trade and professional. In each of these areas, Chelgate offers specific, seasoned skills.
At times we work to carry our clients’ stories to the media. On other occasions, we help clients respond to difficult and possibly unwelcome media attention.
Where publicity is what’s needed, we know how to deliver it. In quantity. Time and again, Chelgate has delivered stunning media publicity for its clients. But we do understand that a thick press clippings pile is only one corner of a good PR strategy, and we always ensure that our media activity fits right in, and serves the total public relations plan.
At the heart of our success is the way we work with the media. We provide information which journalists value and is of real interest, which they know is true and accurate, and which is timely and professionally presented. The result: high credibility and a healthy media profile for our clients.
Our great experience in crisis management also means that we have a special expertise in helping clients deal with potentially hostile media attention. This can be vital, as a single negative media report can undo months of good PR work.
Similarly, sometimes clients prefer to avoid a high media profile. This may not be the result of hostile media attention, but simply a matter of timing, or because they are working in an area where undue publicity may complicate delicate situations. But simply refusing to speak to the media may prove an ineffective, even damaging strategy. For these clients, Chelgate can help create an approach to media engagement which is non-confrontational and professional but does not support unnecessary or unhelpful media coverage.