ROUTES TO REPUTATION RISK MANAGEMENT

Reputation is a business’s most important asset. That intangible asset – what people think about you – takes years to obtain and yet can be lost in days.

Risk managers understand this only too well, as AIRMIC chief executive John Hurrell recently pointed out. “Reputational risk consistently crops up as one of our members’ top concerns in our surveys,” he said recently. “In fact, until the economic crisis came along it was always among the top two and the risks are still there, they haven’t gone away.”

Terence Fane-Saunders, Chief Executive of London public relations consultant Chelgate, believes businesses are more exposed to reputation risk today than they have ever been

Chelgate's chairman and chief executive, Terence Fane-Saunders has contributed to an article on the routes to reputation risk management in Lloy's List (December 2, 2010). Click here to view the whole article online.