Consumer property newsletter

Winter 2010

CHELGATE – OVERSEAS PROPERTY MARKET NEWS
Lifestyle purchases of desirable properties in prime destinations, such as the French Riviera and the Italian lakes, continue to be made by affluent individuals, particularly those who are benefitting from bonuses generated by the UK’s resurgent banking sector. It is forecast that City workers this year will take home £3.8 billion in bonuses after tax, according to the Centre for Economic Business Research. More....


Investment market
With a weakening domestic property market many UK investors will be examining opportunities presented by overseas property. Many nations’ property markets have begun to recover, with 61 per cent of the world’s countries of interest to investors posting positive growth during the year ending in the second quarter of 2010, according to Knight Frank. The agent forecasts that global price growth will slow in 2011. But underlying this, the market should improve in Europe while Asia should see growth at a more sustainable level reducing the risk of a property price bubble. More....


Exchange rates
The pound has recently risen to 1.18 against the euro, but has some way to go to its June peak against the euro of 1.24 euro to the pound. This rise follows growing concern about the stability of the euro after the bail-out of the Irish economy by the IMF and EU. The highly indebted countries of Portugal and Spain, which is a considerably larger economy than Ireland or Portugal, could undermine the euro further, and these fears will be reflected in the value of the currency over the coming months. More....


Second Home Nova Scotia

Second Home Nova Scotia was the first business venture for Second Home Properties Limited, and the firm appointed Chelgate to handle media relations and online marketing services targeting the UK property market.

The objective was to quickly raise the profile of Second Home Nova Scotia, Nova Scotia as a property destination, and assist in building a database of people interested in the Canadian east coast state, which would hopefully lead to enquiries and property sales. This was a challenge as few people had heard of Nova Scotia, or knew where the state was. More....


Michael Hardware
Michael Hardware has over 25 years’ experience of property and homes sales, 17 at Chelgate where he is executive vice-president.

He has worked for many property developers and agents including Berkeley Homes, Stretton Chartered Surveyors, Westbury Homes, Rydon Homes, Druce & Co, Wilcon Homes (Wilson Connolly), Robert Irving & Burns, and Sindall Quality Homes (now Morgan Sindall). More....


Chelgate capability
Chelgate has an enviable track record in residential property promotion for developments within the UK and overseas, ranging from Canada to the Caribbean through to Malta and Malaysia. Developers bring their business to Chelgate because they know our reputation for delivering results.

We offer a comprehensive range of services:
  • Strategy development (assistance in strategy development for individual developments or target markets)
  • Market research (online, telephone, face-to-face, focus groups, workshops and seminars)
  • Creative services (branding, graphic design, video production, brochures, exhibition stands and other collaterals)
  • Media relations (international, national and regional)
  • Events (organisation and promotion of site launches, stage launches, seminars, exhibitions and other events) 
  • Internet presence (website design and development, hosting and maintenance)
  • Online marketing (search engine optimisation, online marketing programmes, feeder and gateway pages)
  • Marketing services (print production, advertising, exhibition stands and other collaterals).

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