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CHELGATE BUYS HIGH-TECH ADVERTISING/MARKETING AGENCY
27 March 2000

London-based international public relations consultancy, Chelgate Limited, today announced the acquisition of the high-tech advertising and marketing agency, RBC International.

Led by two former Saatchi and Saatchi creative directors, RBC International operates across the full spectrum of advertising, design and marketing. Substantial investment in new media and Internet technology in recent years has been reflected in the agency's growing reputation for high-tech design.

Chelgate Chairman, Terence Fane-Saunders said: "This is a very important and exciting step for Chelgate. Like our colleagues at RBC International, we are wholly committed to providing our clients with the best possible resources to exploit the huge opportunities created by the New Media revolution. The new, integrated service will provide clients with a unique facility."

Mr Fane-Saunders said that RBC International's expertise in traditional advertising and design media would also be important: "We recognise that even on-line services need off-line promotion, and RBC International has a well deserved international reputation for design and creative excellence.

RBC International will continue to operate from its Macclesfield base for the foreseeable future. Agency Managing Director, Peter Robinson, said: "Today's technology means that we already serve a client list which is not only national, but international. We don't have to live on the client's doorstep. The lower overheads here mean that we can offer clients, wherever they are, international standards of excellence at a fair and competitive price."

Chelgate Limited is an international PR firm, founded in 1988, with a head office in London, three branch offices in Asia, and a network of associates around the world.

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