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Archive news 2000-2002
CHELGATE AHEAD OF THE FIELD
08 February 2002
Supporters of Chelgate's own racehorse, Positive Profile, have had a Christmas and New Year to celebrate, with the wonder-nag winning no less than five races since the end of October. The first win in the sequence was at the generous odds of 33-1, but the chastened bookies soon learnt their lesson, with subsequent triumphs at prices as low as 5/4. Even the lower payouts did little to dampen the celebrations of the various members of the Chelgate team who had turned out to cheer home their favourite four legged friend. Finance Director Mathew Lane has been heard to comment that Positive Profile is "the most profitable executive in the firm", and talk is afoot (ahoof?) of promotion to Executive VP (Oats).
From a business point of view, the team were quick to demonstrate their skill at the art of sports promotion, with these successes generating multiple television interviews and widespread print and broadcast coverage for Chelgate.
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