New Blog: Why attacking Trump doesn’t work

Personal attacks on Donald Trump just don’t work; in fact, they may actually strengthen his support. This is an empirical, uncomfortable, simple fact. It’s Issues Management for Beginners. You can see the same rule applying in British politics, where Jeremy Corbyn’s critics are jostling for the opportunity to pour vitriol on their new hate figure – to very limited effect. Whether it’s political naivety or self-indulgent posturing that drives them, time and again the only result is a strengthening in the following of those they attack. More… 

See more of the Chelgate Blog, written by Chelgate’s chairman and chief executive, Terence Fane-Saunders here.


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