Environmental technology and innovation

Public relations, public affairs and marketing services for environmental technology and innovation

Chelgate has an enviable track record in the promotion of new technologies, particularly in the field of environmental innovation. Clients have ranged in size from British Gas to Segway, pioneer of the unique self-balancing electrically powered scooter, and have extended to Work Wise UK, a not-for-profit campaign to promote smarter working practices such as working from home via the internet and flexible working.

For British Gas Chelgate helped raise government awareness of the environmental advantages of natural gas as a road fuel as well as conducting a highly effective media campaign, achieving significant national and regional newspaper, trade and broadcast coverage. British Gas’s head of its Natural Gas Vehicles division said: “Chelgate has brought a depth of political understanding and access, robust strategic advice and delivery across key audiences, not least the national media, which has added a measure of scale to our activities that has been of real value – and at modest cost.” We also successfully launched the concept of gas air-conditioning into the UK.

As a part of a joint public affairs and media campaign to enable Segways to be used in public spaces in the UK, Chelgate achieved impressive media coverage, including BBC TV, Sky News and a complete page in The Independent, newspaper.

Chelgate provided exceptional levels of quality coverage for Work Wise UK and its strategic partners, including BT, TUC and Transport for London.  In Work Wise UK’s launch year, 2006, during a two week period there were more than 60 broadcast interviews, including BBC News 24, ITN and Sky News, and non-broadcast coverage totalling an advertising equivalent value of around £375.000. In 2007, print coverage increased to a value of around £703,000.

Please visit the following sites for examples of Chelgate’s media coverage in this sector:

Segway:
Independent, September 8, 2008
BBC News 24 website, September 9, 2008

Work Wise UK:
Financial Times, November 27, 2008