Chelgate Blog

TFSed1Chelgate’s chairman and chief executive, Terence Fane-Saunders, occasionally blogs about various topics in the news and within the PR industry. His latest post on the Chelgate PR blog  is below: click on it to view:

MANAGING YOUR BREXIT CRISIS
Posted on June 28, 2016

Brexit is not a seven day crisis; nor even seven week or seven month. In fact, in a long career of crisis management, I have never seen its like. Yes, of course, there are immediate issues to be addressed.  In an utterly changed landscape, issues of confidence have suddenly been unleashed.  Previously solid, secure, safe enterprises now find their very futures questioned. More…

 

WHAT WE SHOULD LEARN FROM DONALD TRUMP
Posted on March 18, 2016

Donald Trump doesn’t do hand shaking outside the local church. He rarely even stays the night in any one state. Rather than the folksy meet and greets previously the staple of Primary season, Trump opts for huge rallies, a relentless focus on spectacle and an unrivalled ability to court controversy. This is the new political reality for the Republican Party, in fact for the entire American political landscape. Trump has torn up the rules of electoral trail; and now the mavens of the PR world need to reassess the strategies and techniques we had once taken for granted. More…

 

OLIVER LETWIN’S WEASELS
Posted on December 30, 2015

As a PR technique, wholehearted apology can do wonders for you. It takes the wind out of your critics’ sails, displays your integrity and courage and puts you on the side of the angels. So you’d think more people would apologise more often. More…

 

WHY ATTACKING TRUMP DOESN’T WORK
Posted on December 21, 2015

Scathing attacks on Donald Trump just don’t work; in fact, may actually strengthen his support. This is Issues Management for Beginners. You can see the same in British politics where Jeremy Corbyn’s critics jostle for the opportunity to pour vitriol on this new hate figure, to very limited effect. Whether its political naivety or self-indulgent posturing that drives them, time and again the only result is a strengthening in the following of those they attack. More…